Sunrise KPI

Start your week by turning scattered numbers into one action board. With Sunrise KPI, you connect your data sources, pick the signals that matter, and see them side by side without hopping between tabs. Link GA4 for traffic, Mailchimp for campaigns, spreadsheets for ad spend, and any other app through Zapier. Create metric tiles for revenue, signups, CAC, LTV, or uptime. Group them by goal (growth, retention, reliability) and set targets so every chart has a clear finish line. Add segments—device, geo, campaign—and pin comparisons like “this week vs. last week” to keep context in view.

Daily use is fast: open the live panel, scan color-coded deltas against targets, and drill into any tile to view the time-series archive. When you hit a milestone or need a clean audit point, capture a snapshot to lock in the current numbers with notes. Need visuals for stakeholders? Schedule webpage captures of your site or landing pages so you can correlate layout changes with conversion swings. Automate a morning or weekly email digest that rolls up key deltas, highlights anomalies, and links straight to the relevant charts in Sunrise.

For marketing teams, build a funnel view that moves from sessions to leads to deals, linked to campaign costs. Pull GA4 events, pair them with Mailchimp list growth and campaign engagement, and tag UTMs to see which channels actually pay off. Compare A/B variations, annotate important releases, and generate client-ready reports with your logo and commentary. Export as PDF or CSV, or invite clients to a read-only view so they always see the latest numbers without asking for “the newest deck.” Use scheduled digests to keep founders, sales, and agencies aligned each Monday.

For operations, track SLA adherence, support volume, and backlog age. For product, follow activation, cohort retention, and feature adoption across releases. If a threshold is crossed—say churn up 0.5 pts or error rate above 2%—kick off a Zapier flow to create a ticket, send a Slack ping, or assign a task. Maintain versioned metric definitions so changes to formulas are documented and reversible, preventing “we changed it last quarter” confusion. Permissions keep sensitive figures private while team dashboards keep day-to-day metrics transparent. Sunrise KPI is built for founders and small teams who need signal without overhead—and for agencies that want repeatable, client-friendly reporting with zero spreadsheet chaos.